‘I moustache you a question, but I’ll shave it for later.’ – Anonymous.

There’s something darkly ironic about hosting an event for men’s health in a smoky bar.

But the crew who campaign for Movember clearly don’t care much for political correctness. Besides, bars are where hipsters and wannabe hipsters – those dudes who haven’t got round to sprouting vast quantities of facial hair – hang out. The Movember Movers know their market, apparently.

The great campaign to grow a mo is upon us this weekend. Before you groan, take heed of the campaign’s broader ideal, which is to shine the spotlight on men’s health issues.

These are the ones us blokes don’t like to talk about, like prostate and testicular cancer, and men’s mental health and physical inactivity. Yes, fatty, that’s you.

As the guys in Melville told us, it’s all about having a happier, healthier – and hairier – lifestyle. What’s not to like?

Movember encourages men to become “Mo Bros” by signing up on www.movember.com. The rules require each Mo Bro to start Movember clean shaven and to grow and groom a moustache for the entire month, effectively becoming a walking, talking billboard for the 30 days of Movember.

This, of course, gets people talking; a slick way to campaign for good health.

Woman, and not just those who can cultivate their own moustaches, are encouraged to sign up as “Mo Sistas” to support the bros. (East Randers will understand the in-joke).

I do a desperately sad imitation of Tom Selleck, so for those like me who can’t quite pull off the mo look, this year the Movember Foundation has added an additional aspect to the campaign: the option to sign up to MOVE. When signing up on the Movember website, Mo Bros and Mo Sistas can choose to make a commitment to MOVE for the 30 days of Movember.

This pledge can include anything from a daily brisk walk or taking the stairs instead of the lift, to surfing, cycling, swimming or anything that gets the heart rate up.

For more information or to sign up as a Mo Bro or Mo Sista visit www.movember.com or download the Movember app on your mobile device. Follow Movember on social media: @MovemberRSA on Twitter or facebook/MovemberSouthAfrica.

Last year, the good people of Movember cracked R6,5-million for the campaign. With your help, they hope to do even better in 2015.

Get mo’ing!